IFERA

SCOPE OF WORK

Ads. & Funnel, Develop, Development, Grow

COUNTRY

Italy, USA

INDUSTRY

Events

Who is IFERA?

IFERA (International Family Enterprise Research Academy) is a non-profit organization that brings together family-run businesses, academics, and independent researchers to improve the field of family business research, theory, and practice.

Which service did IFERA need from us?

When they approached us, IFERA already had a dense, well-structured website. While their presentation was great, they were lacking a solid contract management system that would allow tracking of members’ payments and renewals. That’s where we came in: we developed a membership system that kept track of yearly payments made by each associate.

What main challenge did we face?

The main challenge that we faced was to create a membership system that is based on automation keeping track of the users’ payments and status. Another challenge was improving the membership area with a better user experience for clients and enhanced administration capabilities for the Ifera team.

What solution did we bring?

The subscription management is now a fully automated process and is integrated with their payment system to automate renewals and cancellations. We installed CRM software to manage all contacts and membership statuses of the organization’s associates. The “client space” has been updated with more instinctive navigation, a simplified purchase process, and a better administration experience.