Who is Qualgro?
Qualgro is a venture capital business based in Singapore. This means that they invest in areas where there is long-term growth potential. They mainly, but not exclusively, focus on businesses in data, artificial intelligence, and software. By understanding the challenges of the startup journey, Qualgro uses its capabilities and network to help companies expand internationally.
Which service did Qualgro need from us?
Qualgro desired to get help with designing and developing a new website. The look and feel of this website had to be more ‘inspiring and personal’ to help increase awareness for their brand.
What main challenge did we face?
The main challenge was to find the right tone of voice and brand image for Qualgro’s website. We aimed to find a balance between being ‘corporate’ as well as ‘inspiring and personal’.
What solution did we bring?
We focused on a website with relatable pictures and created a more dynamic website with the usage of videos. We improved SEO and the crawlability of their website to further increase user experience.
Want to read more?
Read the full case study here.
