Social Media Marketing Archives

Social Media Marketing

Micro-influencers: why do brands use them as content creators

In this article, we dive into the topic of micro-influencers. We look at authenticity, ways of working, and optimising your influencer marketing strategy. We also discuss the difference between micro and macro influencers, to get to know which influencer suits your business best.

Social Media Marketing

Protect your business with customer privacy and data protection strategies

How to create a privacy policy for your website secure and secure customer data: a guide to customer privacy on Wordpress.

Social Media Marketing

Video Marketing: a guide to increase the engagement

Video marketing can help you increase engagement and revenue for your business. Let’s look into YouTube and TikTok and explore which strategies will help you attract your ideal audience. We will figure out which tools and tricks will help you make your audience engage with your videos more.

Social Media Marketing

Using Pinterest in marketing to drive more traffic to your business

Pinterest is an amazing social media platform that you can utilize for your (e-commerce) business. In this article we discuss 3 easy steps to create your Pinterest strategy, as well as 5 Pinterest marketing trends in 2022.

Social Media Marketing

Google Web Stories: every brand has a story to tell

Do you already know about Google Web Stories? You can compare it to Instagram Stories and Facebook Stories, but then on (you guessed it).. Google! How can you portray your story online via Google to not only improve your brand awareness but also your SEO ranking. In this article we will discuss how Google Web Stories work and what perks you can expect.

Social Media Marketing

Why businesses love Instagram: a social marketing channel

People relate to stories. That is why social media platforms like Instagram work so well. Who is your target audience? What kind of quality content are you sending out? Do you work with influencers? How do you increase engagement? In this article we talk about why businesses love Instagram and what you can do to optimize your Instagram strategy.