Facebook, Instagram, and Twitter are all platforms that can be used to grow your business. But have you ever thought about using Pinterest for your marketing strategy? Pinterest is a great platform for E-commerce businesses and other brands that would like to portray their brand visually. What are the perks of using Pinterest and what basics do you need to use it? Let’s look into it.
New audience, and more conversions with Pinterest Business
With over 367 million users every single month, Pinterest is expanding and is likely to keep on growing in the future. Building a Pinterest marketing strategy can help you create a strong community that likes, shares, and engages with your (e-commerce) website. It can generate more brand awareness, more clicks to your website, and ultimately lead to more sales. Pinterest is a powerful visual tool where your ‘evergreen content’ can be portrayed with your Business account.
This business account enables you to analyze your content’ performance on the platform. You can also set up a shop where viewers can directly click on a link leading to a landing page on your website. Here, they can directly purchase the goods or services you display here. Pinterest is effective for online businesses because it helps with forming connotations with your brand. It also serves as an inspiration platform with an easy process for your viewer to become a buyer. And who doesn’t want that?
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Pinterest Marketing Strategy: 3 easy steps
There are many facets you can add to your Pinterest marketing strategy. In this article we will discuss 3 easy steps to set up an effective strategy. After this, we will discuss 5 trends in 2022 related to Pinterest Marketing. After going through these fundamentals, you will be able to start experimenting with your account and see the results for yourself. Let’s look into it.
Step 1: Optimize your Account
As an E-commerce business you can verify your company on Pinterest. This has multiple perks such as enabling a shop tab that places all shoppable products into one, easy-to-find place. It is important to look at your existing content. Here you can remove duplicates, unclear pictures, unrelated images or pictures that don’t match your brand’s aesthetic. Then, you can focus on your existing and new boards; create them according to your viewers search intent (brainstorm about this) and make inspiration boards related to your company.
Step 2: Optimize with SEO
After this, you will focus on optimizing your SEO strategy and start researching SEO keywords that you can use in your content. Add these words to pin titles, descriptions and in your bio. Keep analyzing the results and see which words perform well, and which words should be replaced. You can also create a list of hashtags; try to focus on keywords that people will actually search for such as for example ‘bracelets’ for jewelry brands.
Step 3: Content creation and community building
After optimizing your pins, boards and Pinterest account, as well as creating an SEO strategy with research keywords, it is now time to start producing more content. This content will help you to create an engaging community. You can build a content calendar in which you schedule a continuous stream of images and videos you would like to illustrate. Try to keep a close eye on your content and reply to people’s reactions and messages. Analyse how well your content is performing and archive poorly performing pins. The goal is to create highly shareable and relatable content that will create a positive connection between your followers and your brand.
Pinterest marketing trends in 2022: the visual strategy
More companies are using Pinterest in their marketing strategy. We will look at five current trends related to using Pinterest which are video marketing, monetizing products, creating branded content, using story pins and creating an SEO proof strategy.
1. Portraying videos
Video marketing is booming on all social media platforms, including Pinterest. Pinterest enables you to showcase your video content through the so-called ‘video pins’ and ‘story pins’. Video pins are just like regular pins but are formatted as a video. Video content generates more engagement with your audience. This is because video content helps with storytelling and your viewers generally look at videos longer than photo content.
2. Making money on Pinterest
As an E-commerce business, Pinterest is one of the most interesting social media platforms to showcase your products and/or services. It is an ‘evergreen’ social media platform in which content will not necessarily fade away directly and can have a longer shelf-time. There are many other interesting E-commerce features built into its platform. Amongst them are product pins, advertising, and creating a catalog.
Product pins enable the viewer to click on the photo and directly be guided to the product showcased in this photo. A catalog is an automated system in which your products on your website are showcased on Pinterest, all on the same page. You can either let your audience find your content organically or you can use advertising to get a clearer understanding of your target audience’s demographics. It also helps to see which content converts the best with your audience.
3. Creating branded content
There is such a vast amount of photos and videos portrayed online, especially on platforms such as Pinterest. Therefore, it can help to create visuals with your company’s logo in it. This way, people will remember your company when they revisit this pin. On top of that, the continuous showcasing of your logo, brand colors and other aesthetics will make your users recognize your brand and content more easily. This helps with further building the relationship with your brand. You can read more about branding guidelines here.
4. Using Story pins
Story pins are videos that can be created with voice-overs, text, and other visuals (just like Instagram Stories). The user can click through the stories that are published. These stories can be saved and stored on the Pinterest account of your business. Story pins enable you to create video content that helps with storytelling and building a positive connotation to your brand. Viewers can rate your story with comments such as: ‘wow’, ‘great idea’, ‘love’, and ‘thanks’.
5. Creating an SEO strategy
Search Engine Optimization on Pinterest can create a bigger reach and ultimately generate more sales. SEO for Pinterest is strong, this is because content on the social media platform will be seen over and over again, instead of only once. You can create a SEO strategy by researching SEO keywords and placing them in smart places. These places are in your bio, pin titles, pin descriptions, Are you unsure which keywords to use? Pinterest has you covered with a built-in keyword research tool.
Are you ready to dive into Pinterest marketing?
There are numerous advantages to using this social media platform for your (E-commerce) business. Not only are there many options available to create the best marketing strategy. There are also a lot of users that are ready to start engaging with your visual content. On top of that, the shelf-time of your content is longer compared to other social media platforms since Pinterest portrays ‘evergreen content’. Are you ready to dive in?
At Mowgli we can help you create a Pinterest marketing strategy or look at other related marketing topics with you. We work with the best digital marketing strategists and content creators. If you would like to know more about how we can assist you, please get in touch here!
