The challenges we faced with Fratelli Desideri revolved around simplifying processes on their website to help save time and money to focus on what they do best: product development. The goal was to make their staff self-sufficient and able to manage the basic foundations of Wordpress.
We worked on optimizing each individual part of the website by A/B testing different solutions and improving the UX as well as site speed. We worked on the backend to restructure the inventory management system and improve the integration with fulfillment services. Finally, we helped Fratelli Desideri increase sales by creating an optimized Active Campaign sales funnel fed by Facebook Ads. The combination of these activities resulted in a substantial increase in sales for the company.
