Who is PFI Fareast?
PFI Fareast is a daughter company of the prestigious PFI Germany. PFI is the leading testing and certifying institution for the footwear industry in the Far East region.
Which service did PFI Fareast need from us?
PFI Fareast came to us to create a website from scratch. They also wanted us to review their visual identity both online and offline (flyers and printed material).
What main challenge did we face?
The main challenge we faced was to help PFI Fareast to stand out as an authority on footwear certification. We did this by refreshing their brand image whilst keeping a tone of voice that works with their target market (technical B2B audience). On top of that, we had to reduce some of the overall content whilst comprehensively showing their services and conveying an expert tone-of-voice.
What solution did we bring?
With a full team effort, design, content, SEO, and development, we created a website that responds to both the challenges and wishes of PFI Fareast. The result is a fresh-looking website that is easy to navigate and has modern icons and imagery.
Want to read more?
Read the full case study here.
