The main challenge we faced was to help PFI Fareast to stand out as an authority on footwear certification. We did this by refreshing their brand image whilst keeping a tone of voice that works with their target market (technical B2B audience). On top of that, we had to reduce some of the overall content whilst comprehensively showing their services and conveying an expert tone-of-voice.
With a full team effort, design, content, SEO, and development, we created a website that responds to both the challenges and wishes of PFI Fareast. The result is a fresh-looking website that is easy to navigate and has modern icons and imagery.
