Who is GMV?
GMV Medical Aesthetics is an Italian company with a global reach that develops highly innovative medical devices for aesthetic medicine and soft surgery. GMV is the creator of Plexr®, Thuzzle, Vecron & more.
What challenges did GMV face?
The GMV team noticed that their brand image and online messaging were no longer aligned with their market position. Their website was divided into three platforms: a client site, an Italian site, and an International site. GMV also needs help with their social media marketing.
How did we help GMV?
We refined the number of websites and provided GMV with just two main websites: a Customer Area Website (B2B) and a Corporate Website (B2C). We also helped them develop the editorial plan template and helped them with planning and strategizing their social media marketing.
What solution did we bring?
The GMV corporate website now has a whole new centrality that conveys a strong brand identity. Having an organized and functional website has allowed the GMV team to plan a new digital marketing strategy, using landing pages and contact forms as key parts of a new sales funnel.
Want to read more?
Read both case studies here.