In 2023, AI is expected to play a major role in the world of digital marketing. AI-powered tools, apps, and platforms are there to help businesses to analyse data and customer behaviour, identify new trends, and existing patterns, and help tailor marketing strategies made for individual users. In this article, we will be diving into AI marketing trends for 2023 as well as creating a better customer experience through personalised interaction, which AI can help out with. Read further to find out everything about how AI can enhance your digital business in 2023.
AI marketing trends we will see in 2023
As more businesses see the value of adopting AI tools in their marketing strategies, it becomes more important to stay up-to-date on the latest AI marketing trends if you want to stay competitive. If you use AI in your marketing outreach, your brand will have a competitive advantage over other businesses. On top of that, increased sales and growth are expected after adopting these changes in your marketing efforts. Overall, it is important to be aware of AI marketing trends; this way your business can make informed decisions on which AI tool, strategy, or trend you should adopt in 2023. Let’s look at five AI marketing trends that we see in 2023.
1. Personalisation
A trend in the digital world is to personalise content; such as email marketing and social media advertisements. Through detailed data analysis of individual customer preferences, behaviours, and history, businesses can now gather the information that allows them to personalise marketing materials very detailed. This way, businesses can speak to the user’s specific needs, wants, interests, pain points, and preferences. This often creates more positive brand experiences amongst the target audience.
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2. Predictive analysis
AI can be used to predict the future. Yes, you’re reading this correctly. AI’s ability to analyse customer data, allows companies to anticipate the needs and interests of their (potential) buyers. This information gives you the knowledge you need to predict the future of your brand, and what your target audience would like to hear, see, receive, and understand. AI is great at analysing data and this information will bring your business to further growth.
3. Voice assistants
We have all experienced them before; voice assistants. From Siri to Alexa or even Google; these voice assistants will continue to grow in popularity as their functions are constantly improving. Did you know that most of the technologies behind these devices run on AI-powered information? Businesses will use this information to grow further in helping out their customers with personalised recommendations that these voice assistants can easily give them.
4. Chatbots
Have you already talked with a chatbot? Did you also notice that they keep on improving on giving you the answer that you’re looking for? Just like every other AI marketing tool, chatbots are also aiming to create a personalised experience for the user. Chatbots can give real-time, personalised, and often very friendly responses that your customer support team might not do as efficiently or thoroughly. Where can you install these chatbots? On your website or even your social media accounts; there are many options here.
5. Ad targeting
AI is perfect to help optimise your ad targeting; because AI can help ensure that the right message is shown to the right user at the right time. The data that AI uses can help businesses to get the most value out of their ad spending and marketing efforts. This way, businesses can ensure that the ads that they have carefully created are seen by the most relevant audiences.
If you want to read more about AI marketing tools, you can find more information in the article that we wrote about it before.
Personalised recommendations for a better customer experience
Now we have seen 5 different AI marketing trends for 2023, let’s dive deeper into the first trend; personalised content! Personalised marketing helps you to create targeted communication through emails and ads and customised campaigns that speak directly to your customers. This can create a more positive customer experience because they will be spoken to with their interests and preferences in mind which can lead to increased customer satisfaction and loyalty. This is because the (potential) buyer will feel that the business that is targeting them understands their needs and they feel that this brand has taken the time to understand them.
What are some examples of personalised marketing materials? You can think of targeted emails or email campaigns that provide an answer or promote a product for your customer. This information can be based on browsing history or other data that you’ve gathered. Another way to send out targeted materials is through ads; in those ads, you can give personalised discounts or promotions based on their interests and prior purchases. A marketing team can help you decipher which platforms and techniques are best to use and will help reach your customers.
How to increase brand interactions with personal AI marketing
What is the aim of many brands? To create more interactions with their audience. How can they do this? Again; by personalising their content. Through targeted content, their (potential) customers will feel they’ve been spoken to personally. Oftentimes, customised marketing campaigns are more likely to catch the customers’ attention and interest, which can lead to an increase in interactions with your brand. They are, for example, more likely to open an email that sparks their interest because their name or their favourite product is mentioned. Statistics have shown that targeted emails have much higher opening rates compared to generic, untargeted emails.
Personalised marketing can also create more interaction because the customer will feel valued, which creates a positive feeling, connotation, and emotion with the brand. This often makes them eager to engage with your brand more and seek out additional information. When your customer receives personal content through email they might be more inclined to also follow you on social media or sign up for your newsletter. Finally, personalised content can create a more enhanced and relevant experience for your consumer; because they have received more value compared to generic content. This will make them more likely to keep on engaging and interacting with your brand.
Do you want to know more about AI-marketing?
How do you know which AI trends to incorporate into your business? Get in contact with us if you want to brainstorm or receive help with implementing tools and techniques. We are happy to assist your business in further growth and a future of new digital possibilities.
