What did we do?
- Visual identity
- Create templates for landing pages
- Web development
- Web design
- Website speed optimization
Who is Growthink?
Growthink is a leading business consultancy that provides strategic advisory and investment banking services to forward-looking companies and organizations. Since 1999, Growthink has helped thousands of entrepreneurs and executives plan for, execute upon, and achieve transformative success. Headquartered in sunny California, Growthink sought Mowgli’s expertise to revitalize its digital presence.
The previous website’s design was outdated and did not accurately convey Growthink’s commitment to professionalism and a results-driven approach. After hearing excellent words about our agency from our previous client, Growthink’s Founder contacted us to redesign their website.
Challenge: Redesigning a Website with Thousands of Pages
Providing market research, and strategic and business plan consulting for more than 5,000 businesses and corporations, Growthink owns a content-rich website. Growthink’s website, housing over 1000 pages, is a treasure trove of invaluable business consultancy and plan resources.
The challenge was to preserve its core structure and content while infusing a modern, professional, and innovative feel into the new design. Our mission was to enhance user engagement and the aesthetics of the website without compromising the wealth of content that made Growthink an industry leader.
This case study explores how Mowgli successfully partnered with Growthink to rejuvenate its online presence.
The Journey to Website Redesign
1. Understanding Growthink’s vision
To start this journey, we asked Growthink’s CEO and CCO to fill in a survey crafted by our team for rebranding and website redesign purposes. This was an integral step to understanding the client’s audience, the brand’s personality, and their management’s vision for the website’s new design.
2. Designing a Fresh Look
After receiving the information required, we embarked on the design stage. We created several design options for the client, including different color schemes, imagery, fonts, and layouts. We also regularly asked for client feedback to make sure we crafted a visually appealing design that meets Growthink’s vision.
3. Navigating an Extensive Content Landscape
With over 1000 pages, Growthink’s website was a labyrinth of information. Our team redesigned the homepage and 17 other key pages while keeping the integrity of the existing content. We also created templates for other landing pages, so the Growthink team could scale the website without compromising design consistency.
4. Empowering Clients
We believe in empowering clients to be sustainable and independent. We transferred our knowledge to Growthink by actively involving the team in the migration process. We also provide them with video tutorials and guidance to ensure the team can update the website independently.
5. Seamless Collaboration
Collaboration with Growthink’s in-house SEO expert was key to this project. Our team worked hand-in-hand with Growthinkt’s SEO specialist to ensure the new design did not compromise the website’s search engine rankings.
6. Speed Optimization
One notable achievement was the improvement of website speed. Despite the multitude of images and elements, we optimized the speed of the website, ensuring fast loading times and a seamless user experience.
The Outcome: Visually Stunning, High-performance Website
This collaboration resulted in a visually stunning, high-performance website that preserved the essence of Growthink’s extensive content library. Growthink’s clients and website visitors could now engage with a more appealing interface, while the team gained the autonomy to manage their online presence effectively.
Conclusion
The Growthink project exemplifies how the Mowgli team as a remote digital agency can seamlessly collaborate with clients worldwide. We successfully met Growthink’s expectations in preserving the core website structure while bringing a fresh modern look and optimizing website performance. This case study underlines our agency’s commitment to delivering exceptional digital solutions tailored to the unique needs of our clients.
“Their design skills were great. With regards to implementation, they not only helped us implement everything, but create videos of actions they took in case we needed to modify anything on our own going forward. They did a great job and I would work with them again!“
Dave Lavinsky, Co-Founder and President of Growthink.
Need help with redesigning your digital presence? Get in touch with us.
